The Information We Collect and How We Use That Information
Self-Reported Data. During your interactions with the Site, including when you provide any self-reported information, Company collects personally identifiable information or other nonpublic personal information from you. The type of self-reported information Company may collect includes, without limitation: First and Last Name; City; State; Address; Zip Code; Work Phone; Home Phone; Email Address and Vehicle Information. We may also collect aggregate, anonymous, statistical data, such as usage, traffic patterns and user demographics based on your self-reported data. We collect this information in order to, among other things, provide you with or assist in the provision of information, services and/or products offered by Company or third parties (“Vendors”) by or through the Site.
Electronically Produced Data
Action Tags. We may employ a software technology called action tags (also known as “web beacons”, “single pixel gifs”, “clear gifs” or “web bugs”), which are similar to cookies, in order to gather information about the Site. Action tags help us identify and track the performance of web pages on the Site, therefore allowing us to measure the performance and quality of the Site and to manage Site content. In addition, Company, its advertisers and/or Vendors may use action tags in emails. This allows us to gauge the effectiveness of certain communications and the effectiveness of marketing campaigns by showing, for example, how many emails have been opened.
IP Addresses. An IP (Internet Protocol) address is a number that is assigned to your computer when you use the Internet. Company collects IP addresses and other technical information about your machine through your web browser such as your operating system, browser type and referring URL for the purposes of, among other things, system administration, to report aggregate information to our advertisers and others, and to ensure the validity of user requests.
Log Files. Like most standard website servers, we gather certain information automatically and store it in log files, which contain information such as, among other things, IP addresses, browser type, operating system, ISP, date/time stamps and referring pages. Among other things, this information allows us to track statistics and trends on an aggregate basis.
Disclosure of Information to Nonaffiliated Third Parties
Company may disclose all of the information described above under the heading “The Information We Collect and How We Use That Information” to other market participants that provide and/or that market consumer services and/or products. These nonaffiliated third parties may include, but are not limited to: (i) Vendors; (ii) retailers; and (iii) direct marketers, including without limitation e-mail marketers. These parties may compensate us for your information. We may also disclose the information to investors, potential investors, business partners and others. To the extent disclosure of any information as provided herein may not otherwise be permitted by law, by submitting any self-reported information to the Site, you consent to such disclosure.
Maintenance of Information and Security
We maintain physical, electronic and procedural safeguards to safeguard the confidentiality and security of your nonpublic personal information. We utilize what we believe to be industry standard security measures to protect the loss, misuse and alteration of nonpublic personal information under our control, and we limit access to your nonpublic personal information within our organization to those employees who need to know the nonpublic personal information to provide information, services and/or products to you. However, due to the nature of the Internet, computer networks, systems and other factors, no transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Company to intercept or access transmissions or private communications unlawfully, regardless of our best intentions. As such, we cannot ensure or warrant the security of any information you transmit to us, including without limitation nonpublic personal information.
Consent to Receive Notices Via the Site. By submitting any nonpublic personal information to the Site, you are agreeing that Company may deliver all privacy and opt out notices that may be required under applicable law, if any, to you electronically, including via email to the most recent email address you have provided to Company, or via posting on the Site.
Links. The Site may contain links to third party sites at which your personal information is collected and used. Your visit to any third party website is governed by the privacy and other policies applicable to that site. Company cannot control nor is it responsible for any such third party collection or use of your personal information or the content or policies of such sites, and Company expressly disclaims any liability related to such sites.
Web Logs and Other Forums. The Site may offer web logs, web postings, chat rooms, newsgroups or other forums which permit users to interact online. Any information you transmit online in such forums will be made public and Company cannot control nor is it responsible for the use any third party may make of such information.